福建省公路网可达性研究

基于福建省区域系统的开放性,以县域为研究单元,采用平均旅行时间指标,利用TransCAD软件对福建省公路网的可达性进行计算,并分析可达性空间格局的特征。     

艺术类视觉传达方向实践教学改革探索

从艺术类视觉传达专业教育特点和实际出发,主张面向市场,面向未来,将创造性思维训练贯穿于设计教学的全过程,提倡在实践教学中力求务实性、注重创新性、把握延展性、探索交叉性。本文在实践教学改革探索上侧重:艺术类视觉传达方向实践教学性质、教学模式、实践基地建设等几个方面不断探索,力争课堂教学与社会需求结合,与公司模式结合,创造有特色的实践教学模式,惟其在实践中整合才能发展,惟其创新才会突破,培养出复合性的实用艺术人才。     

巴蜀文化元素视觉符号系统的构建研究

着力于巴蜀文化的显性（物质）层面,筛选出最能代表其特征的文化元素,分析其文化含义,抽绎其典型视觉符号,进而确定其形态、色彩、材质和风格等方面的特征,构建巴蜀文化元素的视觉传达符号系统,为当下四川土特产品包装设计的地域性表达提供可资借鉴的思路。     

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

The article describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. There is limited literature on the subject and a measurement scale has eluded both academicians and practitioners that could help measure the need for aesthetics in the retailing environment and help marketers decide on the level and type of aesthetics for the different segments in the target market/s and also the different type of retail stores. We used 3 focus groups, 8 individual interviews, and 891 surveys to develop, purify, and validate the 9-item Likert type scale. We also provide evidence for dimensionality, reliability, and validity. The scale could be used by academicians and practitioners alike, and could replace single items to measure the concept.     

谈服装品牌中的视觉营销策略研究

一直以来,视觉营销仅仅被作为市场营销层面上一部分销售技术的总和。而在品牌竞争日趋激烈的今天,顾客的注意力就是企业的效益。视觉营销不再只被作为一种实用的技巧,而是被看作一项重要的营销策略、一个完整的系统工程,贯穿品牌整个运作过程的始终。视觉营销策略作为企业有效竞争力,已经成为服装品牌企业在新竞争环境下的新的营销战略思想。     

论电视艺术中的光线与造型

光线是电视艺术的基础,没有了光线也就没有了电视艺术。在电视艺术创作中只有充分认识光线的性质,了解直射光、散射光、顺光、侧光和逆光带来的不同视觉效果,才能充分发挥光线在表现时空、刻画人物、强化环境气氛中的造型作用,为电视艺术创作服务。     

基于区域可达性定量模型的新疆出口加工贸易基地选择研究

在加工贸易区或加工贸易基地选择研究方面，学界主要集中在基于因子分析方法的投资环境视角的研究上。文章采用另一种方法——区域可达性定量模型，对新疆主要中心城市和口岸城市的区域可达性进行计算，并按区域可达性大小排序。在国家实施东部地区产业转移的政策环境下，文章结合新疆特色加工产业群，对新疆加工贸易的发展和区域空间结构布局调整做了初步思考。     

Cervical cancer prevention in Morocco: a model-based cost-effectiveness analysis

Abstract

Objective: Cervical cancer is a huge public health issue in Morocco which represents the second most frequent and fatal cancer among women. Countries that have not yet introduced the HPV vaccine could benefit greatly, but before implementation it is necessary to perform country-specific economic assessments that include current screening practices.

Methods: A Markov model was developed to simulate the natural history of HPV and cervical cancer so as to calculate the long-term health benefits and costs of HPV vaccination and current screening by visual inspection with acetic acid (VIA). Starting from a previous transition probability matrix used for a model from Spain, the present model was calibrated to cervical cancer incidence from Morocco. Cost survey data was used to estimate the cost of screening and clinical procedures from the public healthcare perspective. Incremental cost-effectiveness ratios were calculated as 2018US$ per additional year of life saved (YLS) and both costs and health outcomes were discounted at 3%.

Results: The expected reduction in lifetime risk of cervical cancer for current screening would be 14% at a cost of US$551/YLS compared with no intervention, assuming VIA every 3 years in women aged 30–49 at 10% coverage. HPV vaccination of pre-adolescent girls at 70% coverage would reduce the lifetime risk of cervical cancer by 62% at a cost of US$1,150/YLS, compared with no intervention. When implementing HPV vaccination in combination with current screening, vaccination would be dominated, and the combined strategy would provide a 69% reduction at a cost of US$2,843/YLS, compared with screening alone. Current screening would be dominated by vaccination when screening coverage is higher than 15%, whereas the combined strategy rapidly exceeds US$4,000/YLS.

Conclusions: HPV vaccination could be highly effective and cost-effective in Morocco. Current screening would be good value for money compared with no intervention, but scaling-up screening coverage would make it inefficient compared with vaccination.     

Identifying an Advertisement Presenter's Tribe

ABSTRACT

In African countries it is generally important to identify another person's tribe when meeting that person for the first time. A similar process of identification also seems to take place when a consumer sees a presenter in an advertisement. This paper identifies the cues that are used in tribal identification, demonstrates that multiple cues are employed, and shows that nonvisual cues are generally more important than visual ones. It also finds that audience members notice a presenter's tribe more frequently in advertisements appearing on television than in those appearing in print or outdoor media. The managerial implications of these findings are discussed.     

A Huff model with firm heterogeneity and selection. Application to the Italian retail sector

ABSTRACT

In this paper, firm heterogeneity (in terms of productivity, i.e., marginal costs) is incorporated into a Huff model of competition in the Italian retail sector. A higher market potential in the trade area is associated with higher average productivity and lower productivity dispersion through selection of the best stores. The analysis, based on a unique data set encompassing 14,212 Italian retailers, finds support for this relationship in Southern Italy, but not in Northern and Central Italy (where opposite results are obtained in some cases), suggesting the selection dynamics are affected by context factors (other than provincial/regional accessibility) related to an upper geographical scale. The results are robust to controlling for local context factors such as financial risk and floor size restrictions. Floor size restrictions are found to enhance selection.